January 12, 2025

2025 TOP BUSINESS TRENDS

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TREND 1: GENERATIVE AI: There can be no doubt that Generative AI will
continue to take centre stage in the business arena, as some persons and
businesses open their arms to welcome the enormous opportunities it presents
and others look on with dread and fear. Be it as it may, Generative AI, is
becoming part and parcel of our lives and there is no turning back, it appears.
In the interim, retool, upskill and innovate.

TREND 2: CONTINUED FOCUS ON IMPROVING STAFF’S MENTAL
HEALTH


Companies are expected to continue giving high priority to the mental health
of their staff. This focus will not only reduce absenteeism and staff turnover,
and their associated tangible and intangible costs, but will also champion
wellness and work-life balance policies. There is this interesting case from
Australia that gives perspective: Kozarov v State of Victoria [2022] Psychiatric
Mental Health Workplace Injury.

TREND 3. PERSONALIZED CUSTOMER SOLUTIONS


It’s the attention to minute details, the pleasant surprises and the positive vibes that
gel together to give a customer a unique and personalized customer service

experience. This approach, at every touch point in your organization, will bring
enormous benefits – including effective word-of-mouth advertising, customer
retention and greater wallet share. Know your customers. Know your markets. And
Personal your customer service delivery to get raving fans. Remember, products can
be easily copied but excellent personalized customer service cannot and this will give
you the edge over your competitors!